本書所指的博物館行銷學，便是一種關於認識觀眾、瞭解需求，進而吸引他們到館參觀的方法研究；無論我們談論的是博物館、美術館、圖書館、動植物園，抑或是歷史性建物與古蹟，它們所遭遇的結構性問題其實大同小異。每個文化都有令人感興趣、有價值，以及具有特殊意涵的事物，這些資料和文物，與我們所搜集到的相關資訊，都是極具價值而且極需要被保存下來的；當然更理想的前提便是這樣的文化工程能夠在群眾的熱情與支持下付諸實踐。 博物館行銷是數種吸引觀眾扣門的活動結合，並藉由這些活動的凝聚，讓觀眾認識博物館的藏品、設備以及服務。博物館行銷同時也像是一座橋樑，藉由這座橋樑的溝通，博物館得以將其作為與視野，分享給到館參觀、學習，以及體驗的觀眾。 在博物館、美術館、圖書館、動植物園，以及科學教育機構等領域內所指涉的行銷，通常稱之為社會行銷（societal marketing）。在這些機...(展开全部)

The Curator’s Handbook is the essential handbook for curators and curatorial students, mapping every stage of the process of putting on an exhibition, no matter how traditional the venue, from initial idea to final installation. An introduction explores curatorial work from its origins in the seventeenth century onward and outlines the various roles of the curator today. Twelve...(展开全部)

这本书让富有创造力的专业人士，无论是经验丰富的设计师还是新手都可以很自信的把选择性的方式和技巧应用于他们的作品。作者Lisa L Cyr帮助任何人为自己的预算，能力和市场做出正确的选择重建推销的国际编排。富有见解的技术提示使你勇于突破规格去创造，排除任何未深思的反响，另外，许多设计都包括划算的选择来达到相同高质量的效果，创新突破常规，达到新境界，工业最终进化升级，受广大专业人士和学生的爱戴，这本书提供了创造更高竞争力的商场目标。更有创新的手提式设计。 http://www.lommo.cn

On the Museum's Ruins presents Douglas Crimp's criticism of contemporary art, its institutions, and its politics alongside photographic works by the artist Louise Lawler to create a collaborative project that is itself an example of postmodern practice at its most provocative. Crimp elaborates the new paradigm of postmodernism through analyses of art practices broadly conceived...(展开全部)

This revised and updated new edition provides a comprehensive introduction to the history of cinema in Chinese mainland, Hong Kong and Ta iwan, as well as to disaporic and transnational Chinese film-making, from the beginnings of cinema to the present day. Chapters by leading international scholars are grouped in thematic sections addressing key historical periods, film movemen...(展开全部)

封底精采刺激的明青學園 紅白對抗賽！ 沒想到卻演變成了 投馬和走一郎的投手之爭！ 究竟誰會勝出？ 然後時節在不知不覺中來到夏天。 二度挑戰甲子園的日子亦不遠矣… 明青學園裡瀰漫著不平靜的氣氛。

在音美險些出車禍時出手相救的神秘男子……他的名字是原田正平！ 這名30年前曾居住在這座城市、見證過傳說的男子，將在明青棒球社身上看見什麼呢…？ 就在此時，明青VS健丈展開了宿命的對決！

明青VS健丈！ 在絕不能失敗的緊張一戰中，王牌投馬卻遲到了。 他將展現出碾壓強校對手的強投!! 明青棒球社看似一帆風順地迎向夏天，然而…!?

Exhibitions have become the medium through which most art becomes known and assessed. But the art exhibition is an increasingly critical and unstable category. Constantly reshaped by artists and curators, the exhibition has become both a prominent and diverse part of contemporary culture. Thinking About Exhibitions presents a multi-disciplinary anthology of writings on exhi...(展开全部)

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continu...(展开全部)